• web development & hosting

  • advertising & design

  • social media marketing

  • search engine optimization

  • digital content management

interGen Acquires Vermont Web Firm, Adds Employees

Posted in interGen team

interGen Acquires Vermont Web Firm, Adds Employees

Oshkosh--interGen Web and Marketing Solutions, a web development and marketing firm founded in Oshkosh eleven years ago, recently acquired My Artisan Web, a Vermont-based web hosting company.

Are You Hacker Proof?

Posted in interGen team

Best Security Practices For Your Website

  April 2017 Newsletter  
 

Website security has always been a high priority for us.  Most of the time, the security features we implement on behalf of our clients are hidden behind the site code.  However, sometimes it is important for you to know about specific new threats and how to avoid them.

You may have heard about a London-based hacker group who is threatening to remotely wipe an unknown number of iPhones, iPads, and Macs unless Apple pays a ransom.  Security experts who have analyzed a large set of purportedly stolen accounts confirm that some Apple customers are at risk of having their devices attacked by the hacker group.

Find out more information on how to avoid being a target of this latest potential threat as well as how we are updating our security standards for our Subscription Service clients.

 

 

Local SEO Tip #3: Audit Your NAP

Written by Kristin Bird Posted in interGen team

NAP: Name, Address, Phone number

local seo audit nap for consistency

We've spent some time talking about what Local SEO is and why you should care.  Today we have another specific tip you can implement to improve your local search engine results...and bring in more customers!

Audit Your N.A.P. For Consistency Across Platforms

N.A.P is digital marketing shorthand for Name, Address, and Phone Number.  Having consistent and correct business information is mandatory for good local SEO results.  Google doesn't just depend on the information you provide when ranking your business in local search results.  They also crawl other references to your business to make sure they are always providing the best, most current information to the search engine users.  If all you're doing is updating your Google Business Page, any conflicting data will feed into Google from all of its other sources.

 

interGen is Growing and Expanding Services in 2017!

Posted in interGen team

 
Do you want just a website or a long term web partner?
   March 2017 Newsletter  
 
 

We are excited to announce the many ways interGen is growing and expanding to better serve the needs of our clients and our communities.  We will continue to be your web and marketing partner - providing the digital tools and information necessary for your organization to achieve its goals.  We have some big plans for the coming year, and are both excited and humbled to serve you. Please call (888-932-4381) or This email address is being protected from spambots. You need JavaScript enabled to view it. us anytime you have questions or if we can help you in any way.

Our passion can move your business forward.  Let's create together

 
 

Optimize Images For Web

Posted in interGen team

Best practices for faster page load speeds and lower bandwith usage.

 image optimization teaser

If you want to your site load quickly and have your images look their best, you’ll want to get in the habit of sizing and optimizing your images before you upload them to your site. Optimizing your images isn’t required, but problems can arise if you don’t. Here are our recommendations for image sizing and optimization:

1: Size Images Appropriately

Customer-Focused Content for your Website

Written by Kristin Bird Posted in interGen team

Ready for a hard truth?

People (even your clients and customers) don't really care about your company. People care about what’s useful and helpful to them, in their lives, right now.

Your website needs to be regularly posting content that helps the daily life of your customers or potential customers.  This kind of content offers three great returns to your business:

Simplify Content Creation

Posted in interGen team

How to leverage the time and technology you already use

You know you need new content for your website.

  • 70% of consumers prefer getting to know a company via articles rather than ads. [1]

  • According to 37% of marketing managers, the most important way to engage customers is content-led websites. [2]
  • 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. [3]

Plus, search engines love content new content. A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO.

You know you need regularly updated content for your website and your other content marketing channels. So what's stopping you?

"I don't have time I'm a business owner I worked 100 hours last week just running my business.  I'm too busy doing my job to site down and write about my job."

I get it. I know the data behind why updated web content inside and out, and I still wasn't making the time to update content for our own website and social media outlets. 

Plus, every time I sat down in front of the computer screen to write something, my mind would go blank.  I spent all day in sales calls, trainings, meetings and conversations about industry trends, important tips, and more, but staring at the white page and blinking courser, I couldn't come up with a single topic to write about. 

Until I found a way to leverage the time and technology I'm already using to talk about things important to our clients.

E-Commerce Solutions

Written by Kristin Bird Posted in interGen team

Moving Your Retail Business Forward

Retail: Are you Selling Online?

More and more people from all walks of life are becoming comfortable shopping online. 

  • In 2015, 200 million digital shoppers spent an average of $1,700/person. [1]

  • 71% of shoppers believe they will get a better deal online than in stores. [2]

  • Only 28% of U.S. small businesses are selling their products online. [2]

  • 40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.” [3]

Time-starved consumers are becoming more and more comfortable using credit cards and online payment services like PayPal to make purchases from virtual retailers. They comparison shop over the Internet for the best quality and cost and purchase a range of goods from groceries to high-tech products.

In the past, developing an eCommerce web site meant dealing with multiple companies: one to develop the site, one for eCommerce integration, one to host the site, and yet another provider for secure payment processing.  Small retail businesses just couldn't afford the manpower required to manage all of these relationships.  Today, the technology exists to get online sales up and running smoothly and with much fewer personnel requirements.

We have worked with a number of retail business owners who were ready to take their profit to the next level.  By taking their physical storefront inventory and developing an e-commerce online store, these businesses have seen a drastic increase in their profits.

Does My Website Need a Privacy Policy?

Written by Kristin Bird Posted in interGen team

 

Disclaimer: We are not lawyers and this should in no way be confused with professional legal advice.  If you need legal advice around the topics of TOS and Privacy Policy you should contact a lawyer.

 

Undeniably the dullest page on your website, the Privacy Policy and Terms and Conditions page sets the rules for using your website.

What's the difference between a Privacy Policy and Terms & Conditions?

Privacy Policies are agreements that specify your responsibilities to the users of your website (what kind of personal data you collect, how it is stored, etc), while Terms and Conditions agreements set out the guidelines for users of your website (preventing spamming, etc).

Required by Law?

Under the UK's Data Protection Act 1998, if you collect, store or process personal data you must provide specific information to the users whose personal data you are collecting. Owners of websites, online services or mobile applications (apps) that can be accessed or used by California residents are required by the California Online Privacy Protection Act of 2003 (CalOPPA) to conspicuously post a privacy policy if they collect California residents’ personally identifiable information (PII).

The borderless nature of the Internet makes these law applicable to almost every website or online service and mobile application.

Any site that allows visitors to interact should have a privacy policy and terms of use page.  That includes (but is not limited to):

Local SEO Series

Written by Kristin Bird Posted in interGen team

When & Why You Should Care About Local SEO

local seo header 1

Local SEO is the optimization process for the local results in search engines. It impacts your website's visibility in Google Maps and in the so called 3-pack (see picture).

What's so special about Local SEO?

Local SEO is just one part of a website's entire SEO strategy.  The focus of a local SEO strategy is to show up in searches by people in your area, increasing exposure for the business and eventually bringing in traffic to either the website or brick & mortar location.

Local SEO Tip #1: Get On Google Maps

Written by Kristin Bird Posted in interGen team

local seo header 2

Local SEO is the optimization process for the local results in search engines. It impacts your website's visibility in Google Maps and in the so called 3-pack (see picture). 

We've spent some time talking about what Local SEO is and why you should care.  Today we start diving into the specific things you can do to improve your local search engine results...and bring in more customers!

Get On Google Maps

If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon algorithm update, released in July 2014, gave more prominence to local map results in their search engine results page.

Local SEO Tip #2: Claim Your Business Google Page

Written by Kristin Bird Posted in interGen team

local seo header 3

Local SEO is the optimization process for the local results in search engines. It impacts your website's visibility in Google Maps and in the so called 3-pack (see picture). 

We've spent some time talking about what Local SEO is and why you should care.  Today we start diving into the specific things you can do to improve your local search engine results...and bring in more customers!

Claim your Business' Google Page

If you have a physical location and a website, chances are your business is already on Google Maps.  Now you need to claim and update your page.  Visit the Google My Business page and log in using the Google account you want connected to your business.

Screen Shot 2017 03 28 at 4.24.32 PMEnter your business' address to begin

Claiming and updating your Google Business page will give you more control over how your business is presented in Google’s search results.

Why Spelling and Grammar Matter on Your Website

Written by Kristin Bird Posted in interGen team

Your website and its content- often the first thing potential customers see –  say something about yo - See more at: http://lorriewalkerpr.com/2014/03/people-think-spellinggrammar-errors-websites-one-answer-surprised/#sthash.9F380Iwd.dpuf

Your website content is often the first thing potential customers see.  It is a first line of communication between you and a potential customer.  Are bad grammar, spelling errors, and typo mistakes costing your business opportunities?

A study of 1700 adult online dates found that 43% of users consider bad grammar decidedly unattractive, and 35% think good grammar is appealing. (Source Colour Works)

 

Another study indicated that 59% of consumers would use a company with poor grammar on its website.  (Source Tech Bubbles)

One of the biggest problems facing many business websites today is a decline in the quality of the written content on the page. Many websites contain grammar and spelling errors that range from distracting to downright embarrassing.

 

Minimize Errors, Maximize Business

Written by Kristin Bird

One of the biggest problems facing many business websites today is a decline in the quality of the written content on the page. Many websites contain grammar and spelling errors that range from distracting to downright embarrassing.

Grammar image

In our last post, we talked about how costly these kinds of errors can be for a business. 

Unfortunately, many people rely only on the spell check tool built into their web editing software or CMS.  While spell check is a good start, using it is not enough to guarantee that your site is free of embarrassing errors.

Foolproof SEO for Small Business Workshops

Written by Kristin Bird Posted in interGen team

Many people feel like Search Engine Optimization (SEO) is complicated and volatile - that any Google update can plummet a site's search engine ranking from a prime top 5 spot to the dreaded page 2 or 3.  These SEO experts chase after the latest search engine ranking algorithms trying to divine what the great minds at Google are up to.  They end up spinning through pages of code and data, and just as they uncover the magic formula...another update.  Google tweaks the way they rank websites in search results, and the SEOers start all over again.

Stop Chasing Your SEO Tail

The average small business owner doesn't have the time, energy or desire to dive into the mysteries of Google's secret algorithms.  The good news is that you do not have to be able to decrypt search engine algorithms or read Google's mind to improve your site's ranking!

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interGen, inc.

PO Box 2383
Oshkosh WI 54903-2383

connect@intergen.org

(888) WEB-GET1  or
(888) 932-4381

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